The Rationality of Gis Fm Radio Fans Amid the Rise of Social Media

At this time, various social media have emerged which function like radio. The convenience provided by made people use it. So that users were increasing and it was possible to reduce radio fans. But on the one hand, there still who broadcasts. This study aimed explain reasons why fans are listening GIS FM amid media. research used qualitative methods with data collection techniques interview, observation, documentation. validity of technical triangulation. results indicate loyal listen rationality fan action seen in tradition sending attention depicts traditional rationality, enjoyment arising from reading broadcasters depict affective effectiveness as a tool is easily controlled illustrates instrumental closeness build represent value-oriented rationality. rise